The world of fashion is an interesting place. In an article in the New York Times this past weekend, Project Runway mainman Tim Gunn was quoted as saying that his peers in the Architecture Department at Parsons have derided fashion as the "lowest form of culture." Yet, it remains a principle fascination for millions, from businesses keen to reinvent themselves or revive flagging demand to men and women that want to look great as well as those who appreciate fashion as one of the most attainable outlets for the design-conscious. Sure, only connoisseurs are hunting for vintage Halston, Margiela or Balenciaga, but shops like Target validate EMERGE's perspective that fashion is populist design in a way that architecture can never be (at least not for those who can't afford property).

And that's not even mentioning the close ties fashion has to the art world, with influential designers like Jeremy Scott showing their collections in the gallery of Deitch Projects a couple years back during New York Fashion Week. Another example of this fashion/art axis is Fly Magazine, a limited edition DVD publication out of New York and Paris.

Sold only through exclusive retailers including Collette in Paris, 10 Corso Como in Milan, and Moss in New York, the DVD pub pairs big and emergent names in fashion with big and emergent names in the visual arts to create unusual and highly original video projects (issue number 2, which just recently came out features the likes of: Karl Lagerfeld, John Malkovich, Zac Posen, Gray Scott, Tiziano Magni, Ellen Allien, Hussein Chalayan, Malcolm Venville, Louis Vuitton, Sebastien Tellier, Fendi, Dani Siciliano, Gravenhurst, Boudicca, Gogol Bordello, and Liam Gillick). Even more limited than the regular print run are the Collector's Edition versions of Fly, which include a piece of original artwork and sell for a modest $500. The first issue Collector's Edition included a piece by Ryan McGinness and the latest issue includes a print by Liam Gillick.

All in all, Fly is an impressive rejection of the "fashion is shallow" argument, showing irrefutably that great talent and artistry go into not just the presentation but the creation of these garments. Trailers for each issue as well as selected segments are downloadable from the Fly website, where the curious can also read the accolades of an impressive range of bona fide fashion-world authorties, from Sweden's ace Bon Magazine to Vogue Italia.

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